Rihanna Is the New Face of Emporio Armani Underwear

Rihanna in Rihanna Performs At The Staples Center
Singer Rihanna performs at the Staples Center on June 28, 2011 in Los Angeles, California. (Getty Images)more pics » Rihanna Is the New Face of Emporio Armani Underwear Rihanna While some men out there might mourn the end of Megan Fox's campaign with Armani, they have nothing to fear because the brand has chosen someone equally sexy to replace her. It was announced that starting this fall, Rihanna would be the new face—and body—of Emporio Armani Underwear and Jeans.

The decision takes the aesthetic of the ads in a completely different direction: from Megan's sultry beauty to Rihanna's edgier look. But we have no doubt people will be clamoring to see Rihanna's bangin' bod in her skivvies. Rihanna not-so-subtly tweeted about the campaign over the weekend and said, "U would NEVER guess what I’m doing right now!!! Hint Hint #Armani."

We can't wait to see the ads, but we have just one request for the masterminds behind the campaign—lose the red hair. Please?

Check out Rihanna's lookbooks on StyleBistro:
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The Associate Fashion Editor at StyleBistro Follow me: Twitter
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